Add all the necessary Prebid modules

📌 Build all the necessary Prebid modules. Additional ones are also recommended.

A. Setup the Prebid Adagio adapter (required)

💡 Adagio has to be integrated through Prebid.js (client-side only) with a standard Prebid adapter. We support display, native and outstream format for mobile and desktop web (not app).

Note

🔗 Links and advanced documentation

• Adagio Prebid adapter: https://docs.prebid.org/dev-docs/bidders/adagio.html
• Download Prebid: https://docs.prebid.org/download.html
• Github - Adagio adapter: https://github.com/prebid/Prebid.js/blob/master/modules/adagioBidAdapter.js / https://github.com/prebid/Prebid.js/blob/master/modules/adagioBidAdapter.md

B. RTD module and Adagio RTD Provider (required)

Since Prebid 9, Adagio requires two additional modules to benefit from our visibility and repackaging algorithms that are critical to get the best out of Adagio optimizations.

To install them, build your prebid package as usual by running the following command:

gulp build --modules=adagioBidAdapter,rtdModule,adagioRtdProvider
// + your additional modules

Or use the Prebid Download page. Available from Prebid 9

C. Setup the Prebid GDPR module and a CMP for data privacy regulation (recommended)

Adagio supports GDPR and CCPA / US privacy consents. It requires you to implement the according Prebid modules:

• TCF Consent : https://docs.prebid.org/dev-docs/modules/consentManagementTcf.html
• GPP : https://docs.prebid.org/dev-docs/modules/consentManagementGpp.html

Note

If you wish to monetize in Europe or United Kingdom or Switzerland, you must implement the GDPR Consent Management Module (TCF Control). If not, please do not send traffic for these countries to Adagio as we will not monetize it.

Our list of partners for CMP (consent management platform)

D. Setup the Prebid Currency module (recommended)

The Prebid Currency Module offers publishers the ability to handle multiple currencies, streamline currency conversions, enhance reporting accuracy, and foster stronger relationships with demand partners in the programmatic advertising landscape.

Its implementation can significantly benefit you if you target diverse international markets and want to optimize your monetization strategies accordingly.

E. Setup the Prebid Price Floor module (optional)

Please let your Solution Engineer know if you use any floor price and where it is declared (adServer, Prebid, …). If Adagio hasn’t got dynamic access to this information, you may not get the best out of us. To solve this situation, you can either configure the Prebid Price Floor module, or declare your floors on the Adagio platform.

Configuring the Prebid Price Floor Module could enhance your ad monetization strategy. By connecting your adServer with the Prebid Price Module, you can ensure that floor prices set are communicated to Supply Side Platforms (SSPs) during the bidding process.