TagID Limits and Guidelines
Summary of limits and best practices
Section titled “Summary of limits and best practices”| Rule | Limit / Threshold | What happens if exceeded? |
|---|---|---|
| Maximum number of tagIDs | 100 per site or app (total, across all requests) | Extra tagIDs are ignored and not monetized |
| Maximum tagID length | 150 characters | TagID may be rejected or ignored |
| Low-traffic tagIDs | Fewer than 150 adcalls per day | No meaningful value |
Why it matters?
Section titled “Why it matters?”Too many tagIDs slow down learning and optimization and low-volume tagIDs reduce overall performance.
TagID Naming Suggestions:
Section titled “TagID Naming Suggestions:”- Banner
banner_topbanner_middlebanner_bottombanner_leftbanner_rightbanner_sticky_topbanner_sticky_bottom
- Interstitial
interstitial_page_loadinterstitial_exitinterstitial_pause
- Video
video_instreamvideo_outstreamvideo_rewardedvideo_midroll
- Native
native_feednative_articlenative_recommendation
- Special Formats
sticky_footersticky_headercompanion_banner