Bid Response Fields for App Inventory
The Bid Response contains one or more SeatBids, each with Bids specifying creative details, price, and targeting. Mandatory fields must follow the OpenRTB spec, while optional fields can improve targeting, analytics, and performance with Adagio’s DSP partners.
Adagio populates as many fields as possible among bid response objects and parameters. The content of each response depends on:
- the information provided in the original ad request,
- the data returned by bidders in their bid responses.
Bid Response Sample for App
Section titled “Bid Response Sample for App ”{ "id": "60681242-4b80-473c-a395-4743ec6f1696", "seatbid": [ { "bid": [ { "id": "1234567890", "impid": "1", "price": 6.1208928, "adm": "<a href=\"http://myadserver.com/click><img src=\"http://image.com/\"/><img src=\"http://myadserver.com/impression/1.0\"/></a>", "adomain": [ "www.addomain.com" ], "crid": "creative111", "w": 320, "h": 480, "mtype": 1 } ], "seat": "8" } ], "statuscode": 0}{ "id": "685e1fff-5d45-4d74-8e6e-9163dcca628a", "seatbid": [ { "bid": [ { "id": "1234567890", "impid": "1", "price": 6.4133128, "adm": "<VAST version=\"4.2\" xmlns:_xmlns=\"xmlns\" _xmlns:xs=\"http://www.w3.org/2001/XMLSchema\" xmlns=\"http://www.iab.com/VAST\"><Ad id=\"20001\"><InLine><AdSystem version=\"1\"><![CDATA[iabtechlab]]></AdSystem><Error><![CDATA[https://example.com/error]]></Error><Impression id=\"Impression-ID\"><![CDATA[https://example.com/track/impression]]></Impression><AdServingId><![CDATA[a532d16d-4d7f-4440-bd29-2ec05553fc80]]></AdServingId><AdTitle><![CDATA[Inline Simple Ad]]></AdTitle><Advertiser><![CDATA[IAB Sample Company]]></Advertiser><Category authority=\"https://www.iabtechlab.com/categoryauthority\"><![CDATA[AD CONTENT description category]]></Category><Creatives><Creative id=\"5480\" sequence=\"1\" adId=\"2447226\"><Linear><TrackingEvents><Tracking event=\"start\"><![CDATA[https://example.com/tracking/start]]></Tracking><Tracking event=\"progress\" offset=\"00:00:10\"><![CDATA[http://example.com/tracking/progress-10]]></Tracking><Tracking event=\"firstQuartile\"><![CDATA[https://example.com/tracking/firstQuartile]]></Tracking><Tracking event=\"midpoint\"><![CDATA[https://example.com/tracking/midpoint]]></Tracking><Tracking event=\"thirdQuartile\"><![CDATA[https://example.com/tracking/thirdQuartile]]></Tracking><Tracking event=\"complete\"><![CDATA[https://example.com/tracking/complete]]></Tracking></TrackingEvents><Duration><![CDATA[00:00:16]]></Duration><MediaFiles><MediaFile id=\"5241\" delivery=\"progressive\" type=\"video/mp4\" bitrate=\"2000\" width=\"1280\" height=\"720\" minBitrate=\"1500\" maxBitrate=\"2500\" scalable=\"1\" maintainAspectRatio=\"1\" codec=\"H.264\"><![CDATA[ https://storage.googleapis.com/assets.adagio.io/videos/VAST-4.0-Short-Intro.mp4 ]]></MediaFile></MediaFiles><VideoClicks><ClickThrough id=\"blog\"><![CDATA[https://iabtechlab.com]]></ClickThrough></VideoClicks></Linear><UniversalAdId idRegistry=\"Ad-ID\"><![CDATA[8465]]></UniversalAdId></Creative></Creatives><Extensions><Extension type=\"DFP\"><SkippableAdType><![CDATA[Generic]]></SkippableAdType></Extension></Extensions><Impression><![CDATA[http://burl.com]]></Impression><Impression><![CDATA[https://c-testing.4dex.io/imp-testing.gif?adg_com=0.2&adu_code=685e1fff-5d45-4d74-8e6e-9163dcca628a&auction_id=685e1fff-5d45-4d74-8e6e-9163dcca628a&bid_id=1234567890&bid_ts=1738332107&bidder=onetag&breq_id=dd73f597-31d2-41bf-988f-fd22b7d3f4d4&browser=chrome&bttl=300&buid=0&buids=0&cpm=8.016641&crea_id=creative111&curr=USD&discrp_adjst=0.035&domn=botasot.info&dvc=4&environment=phone&h=0&it=ortb&ivt_adjst=0&lzy=0&mt=vidout&net_cpm=6.4133128&org_id=1015&os=android&partid=2025013114&plcmt=unknown&pltfrm=app&plyr=other&pn=1&pv_id=4fc0ecc6-1e69-41f8-ac3c-1fa57e6cc3cb&rpmadc_smpl=0&rule_id=2566&seat_id=5&seattyp=shared&site=67404-botasot-info&spr_id=241&sspv=3.0.0-gcp-ams&tiv=-1&ve=organic&vr=-1&w=0&src=vast&v=2]]></Impression></InLine></Ad></VAST>", "adomain": [ "www.addomain.com" ], "crid": "creative111", "apis": [ 2 ], "api": 2, "protocol": 8, "mtype": 2 } ], "seat": "5" } ], "statuscode": 0, "ext": { "responsetimemillis": { "5": 41 } }}{ "id": "f20ef65c-be19-4c3a-b44f-52ff22451b42", "seatbid": [ { "bid": [ { "id": "1234567890", "impid": "1", "price": 6.4536112, "adm":"{\"ver\":\"1.2\",\"link\":{},\"eventtrackers\":[{\"event\":1,\"method\":1,\"url\":\"http://burl.com\"},{\"event\":1,\"method\":1,\"url\":\"https://c-testing.4dex.io/imp-testing.gif?adg_com=0.2\&adu_code=f20ef65c-be19-4c3a-b44f-52ff22451b42\&auction_id=f20ef65c-be19-4c3a-b44f-52ff22451b42\&bid_id=1234567890\&bid_ts=1738332511\&bidder=onetag\&breq_id=3a449e47-f4f5-4114-a6eb-85b1d0712282\&browser=chrome\&bttl=300\&buid=0\&buids=0\&cpm=8.067014\&crea_id=creative111\&curr=USD\&discrp_adjst=0.035\&domn=botasot.info\&dvc=4\&environment=phone\&h=1\&it=ortb\&ivt_adjst=0\&lzy=0\&mt=nat\&net_cpm=6.453611200000001\&org_id=1015\&os=android\&partid=2025013114\&plcmt=unknown\&pltfrm=app\&pn=1\&pv_id=4294946e-6382-4e27-aecd-0e2b7da3b72c\&rpmadc_smpl=0\&rule_id=2566\&seat_id=5\&seattyp=shared\&site=67404-botasot-info\&spr_id=241\&sspv=3.0.0-gcp-ams\&tiv=-1\&ve=organic\&vr=-1\&w=1\"}]}", "adomain": [ "www.addomain.com" ], "crid": "creative111", "w": 1, "h": 1, "mtype": 4 } ], "seat": "5" } ], "statuscode": 0}{ "id": "73b10f06-fb28-4bb4-8b8d-a083f4d8d72b", "seatbid": [ { "bid": [ { "id": "1234567890", "impid": "1", "price": 6.1208928, "adm": "<a href=\"http://myadserver.com/click><img src=\"http://image.com/\"/><img src=\"http://myadserver.com/impression/1.0\"/></a>", "adomain": [ "www.addomain.com" ], "crid": "creative111", "w": 320, "h": 480, "mtype": 1 } ], "seat": "8" } ], "statuscode": 0}