Add all the necessary Prebid modules (before Prebid 9)

📌 Build all the necessary Prebid modules. Additional ones are also recommended.

A. Setup the Prebid Adagio adapter (required)

💡 Adagio has to be integrated through Prebid.js (client-side only) with a standard Prebid adapter. We support display, native and outstream format for mobile and desktop web (not app).

Note

🔗 Links and advanced documentation

• Adagio Prebid adapter: https://docs.prebid.org/dev-docs/bidders/adagio.html
• Download Prebid: https://docs.prebid.org/download.html
• Github - Adagio adapter: https://github.com/prebid/Prebid.js/blob/master/modules/adagioBidAdapter.js / https://github.com/prebid/Prebid.js/blob/master/modules/adagioBidAdapter.md

B. Setup the Prebid GDPR module and a CMP for data privacy regulation (recommended)

Adagio supports GDPR and CCPA / US privacy consents. It requires you to implement the according Prebid modules:

• TCF Consent : https://docs.prebid.org/dev-docs/modules/consentManagementTcf.html
• GPP : https://docs.prebid.org/dev-docs/modules/consentManagementGpp.html

Note

If you wish to monetize in Europe or United Kingdom or Switzerland, you must implement the GDPR Consent Management Module (TCF Control). If not, please do not send traffic for these countries to Adagio as we will not monetize it.

Our list of partners for CMP (consent management platform): https://iabeurope.eu/vendor-list-tcf/

Name	ID	Policy link	Select
33Across	58	https://www.33across.com/privacy-policy	PBS, SSP
Adform	50	https://site.adform.com/privacy-center/platform-privacy/product-and-services-privacy-policy/	PBS
AMX	737	https://adaptmx.com/privacy-policy/	PBS
ConnectAd Demand GmbH	138	https://www.connectadrealtime.com/privacy	SSP
E-Planning (Teroa)	90	https://www.e-planning.net/privacy-policy.html	SSP
Freewheel (Comcast)	285	https://www.freewheel.com/privacy-policy	SSP
Illumin / ADman Interactive SLU	149	https://admanmedia.com/politica.html	SSP
Improve Digital	253	https://www.improvedigital.com/platform-privacy-policy	PBS, SSP
Index Exchange	10	https://www.indexexchange.com/privacy	SSP
Minute Media	918	https://www.minutemedia.com/policies/privacy-policy	PBS
Nexxen (Unruly)	36	https://unruly.co/legal/privacy/	SSP
OneTag	241	https://www.onetag.com/privacy/	PBS, SSP
Onfocus (Adagio)	617	https://adagio.io/privacy	PBS, SSP
OpenX	69	https://www.openx.com/legal/privacy-policy/	SSP
Pubmatic	76	https://pubmatic.com/legal/privacy/	PBS, SSP
Rich Audience	108	https://richaudience.com/en/privacy/	PBS
RTB House S.A.	16	https://rtbhouse.com/privacy-center	SSP
Rubicon	52	https://www.magnite.com/legal/advertising-technology-privacy-policy/	PBS, SSP
Sharethrough	80	https://fr.sharethrough.com/data-processing-addendum	PBS
Smart Adserver (Equativ)	45	https://smartadserver.com/end-user-privacy-policy/	PBS, SSP
Sovrn	13	https://www.sovrn.com/privacy-policy/	SSP
TripleLift	28	https://triplelift.com/privacy/	PBS, SSP
Xandr	32	https://www.microsoft.com/fr-fr/privacy/	PBS

C. Setup the Prebid Currency module (recommended)

The Prebid Currency Module offers publishers the ability to handle multiple currencies, streamline currency conversions, enhance reporting accuracy, and foster stronger relationships with demand partners in the programmatic advertising landscape.

Its implementation can significantly benefit you if you target diverse international markets and want to optimize your monetization strategies accordingly.

D. Setup the Prebid Price Floor module (optional)

Please let your Solution Engineer know if you use any floor price and where it is declared (adServer, Prebid, …). If Adagio hasn’t got dynamic access to this information, you may not get the best out of us. To solve this situation, you can either configure the Prebid Price Floor module, or declare your floors on the Adagio platform.

Configuring the Prebid Price Floor Module could enhance your ad monetization strategy. By connecting your adServer with the Prebid Price Module, you can ensure that floor prices set are communicated to Supply Side Platforms (SSPs) during the bidding process.