Internal terms definition

AVW : Adagio VieWability

Bimp : Bidder-side impression

CallOne : OpenRTB Imp in a BidRequest sent to buyers (SSPs and DSPs)

CPH : Cost Per Hour

DFP : Dynamic Floor Price

DPO : Demand Path Optimization

DSM : Daily Stand-up Meeting

RPB : Revenue Per Billion (of something, usually Auctions)

RPM : Revenue Per Million (of something, usually Auctions)

RPMADC : Revenue Per Milliard ADCalls

SCO : Seller Chain Optimization (PoC the moneytizer)

Sequence config : optimization process to boost SSP performances by sequences

VAC : Viewability - Attention - Click