Placement Limits and Guidelines
Summary of limits and best practices
Section titled “Summary of limits and best practices”| Rule | Limit / Threshold | What happens if exceeded? |
|---|---|---|
| Maximum number of placements | 10 per site (total, across all requests) | Extra placements are ignored and not monetized |
| Maximum placement length | 50 characters | placements may be rejected or ignored |
| Low-traffic placements | Fewer than 1500 adcalls per day | No meaningful value |
Why it matters?
Section titled “Why it matters?”Too many placements slow down learning and optimization and low-volume placements reduce overall performance.
Placement Naming Suggestions:
Section titled “Placement Naming Suggestions:”- Banner
banner_topbanner_middlebanner_bottombanner_leftbanner_rightbanner_sticky_topbanner_sticky_bottom
- Interstitial
interstitial_page_loadinterstitial_exitinterstitial_pause
- Video
video_instreamvideo_outstreamvideo_rewardedvideo_midroll
- Native
native_feednative_articlenative_recommendation
- Special Formats
sticky_footersticky_headercompanion_banner