SKAdNetwork (SKAN) for iOS Apps

Note

With the iOS 14.5 update, Apple announced that apps must now request explicit user permission to collect and share the Identifier for Advertisers (IDFA). For users who decline tracking, Apple introduced a new framework, SKAdNetwork, to give advertisers a way to measure campaign performance while still protecting user privacy.

Adagio supports the documented community extension required to enable SKAdNetwork capabilities on iOS 14+ and forward all content to demand partners as it is provided in your BidRequest. Ensure to properly share the SKAdNetwork IDs through the following field:

• imp.ext.skadn

Refer to the recommended SKAdNetwork IDs list below to add to your iOS app’s Info.plist:

XML

You can paste this directly under the app’s main <dict> in Info.plist or merge it with your existing SKAdNetworkItems

<key>SKAdNetworkItems</key>
<array>
  <dict>
    <key>SKAdNetworkIdentifier</key>
    <string>hs6bdukanm.skadnetwork</string>
  </dict>
  <dict>
    <key>SKAdNetworkIdentifier</key>
    <string>9t245vhmpl.skadnetwork</string>
  </dict>
  <dict>
    <key>SKAdNetworkIdentifier</key>
    <string>2u9pt9hc89.skadnetwork</string>
  </dict>
  <dict>
    <key>SKAdNetworkIdentifier</key>
    <string>8s468mfl3y.skadnetwork</string>
  </dict>
  <dict>
    <key>SKAdNetworkIdentifier</key>
    <string>ppxm28t8ap.skadnetwork</string>
  </dict>
  <dict>
    <key>SKAdNetworkIdentifier</key>
    <string>v72qych5uu.skadnetwork</string>
  </dict>
  <dict>
    <key>SKAdNetworkIdentifier</key>
    <string>c6k4g5qg8m.skadnetwork</string>
  </dict>
  <dict>
    <key>SKAdNetworkIdentifier</key>
    <string>3sh42y64q3.skadnetwork</string>
  </dict>
  <dict>
    <key>SKAdNetworkIdentifier</key>
    <string>yclnxrl5pm.skadnetwork</string>
  </dict>
  <dict>
    <key>SKAdNetworkIdentifier</key>
    <string>7ug5zh24hu.skadnetwork</string>
  </dict>
  <dict>
    <key>SKAdNetworkIdentifier</key>
    <string>uw77j35x4d.skadnetwork</string>
  </dict>
  <dict>
    <key>SKAdNetworkIdentifier</key>
    <string>mlmmfzh3r3.skadnetwork</string>
  </dict>
  <dict>
    <key>SKAdNetworkIdentifier</key>
    <string>294l99pt4k.skadnetwork</string>
  </dict>
  <dict>
    <key>SKAdNetworkIdentifier</key>
    <string>4468km3ulz.skadnetwork</string>
  </dict>
  <dict>
    <key>SKAdNetworkIdentifier</key>
    <string>5a6flpkh64.skadnetwork</string>
  </dict>
  <dict>
    <key>SKAdNetworkIdentifier</key>
    <string>3rd42ekr43.skadnetwork</string>
  </dict>
  <dict>
    <key>SKAdNetworkIdentifier</key>
    <string>4fzdc2evr5.skadnetwork</string>
  </dict>
  <dict>
    <key>SKAdNetworkIdentifier</key>
    <string>2fnua5tdw4.skadnetwork</string>
  </dict>
  <dict>
    <key>SKAdNetworkIdentifier</key>
    <string>ydx93a7ass.skadnetwork</string>
  </dict>
  <dict>
    <key>SKAdNetworkIdentifier</key>
    <string>cstr6suwn9.skadnetwork</string>
  </dict>
  <dict>
    <key>SKAdNetworkIdentifier</key>
    <string>wzmmz9fp6w.skadnetwork</string>
  </dict>
  <dict>
    <key>SKAdNetworkIdentifier</key>
    <string>7rz58n8ntl.skadnetwork</string>
  </dict>
  <dict>
    <key>SKAdNetworkIdentifier</key>
    <string>klf5c3l5u5.skadnetwork</string>
  </dict>
  <dict>
    <key>SKAdNetworkIdentifier</key>
    <string>kbmxgpxpgc.skadnetwork</string>
  </dict>
  <dict>
    <key>SKAdNetworkIdentifier</key>
    <string>e5fvkxwrpn.skadnetwork</string>
  </dict>
  <dict>
    <key>SKAdNetworkIdentifier</key>
    <string>cg4yq2srnc.skadnetwork</string>
  </dict>
  <dict>
    <key>SKAdNetworkIdentifier</key>
    <string>p78axxw29g.skadnetwork</string>
  </dict>
  <dict>
    <key>SKAdNetworkIdentifier</key>
    <string>9nlqeag3gk.skadnetwork</string>
  </dict>
  <dict>
    <key>SKAdNetworkIdentifier</key>
    <string>5lm9lj6jb7.skadnetwork</string>
  </dict>
  <dict>
    <key>SKAdNetworkIdentifier</key>
    <string>n6fk4nfna4.skadnetwork</string>
  </dict>
  <dict>
    <key>SKAdNetworkIdentifier</key>
    <string>44jx6755aq.skadnetwork</string>
  </dict>
  <dict>
    <key>SKAdNetworkIdentifier</key>
    <string>tl55sbb4fm.skadnetwork</string>
  </dict>
  <dict>
    <key>SKAdNetworkIdentifier</key>
    <string>pwa73g5rt2.skadnetwork</string>
  </dict>
  <dict>
    <key>SKAdNetworkIdentifier</key>
    <string>f38h382jlk.skadnetwork</string>
  </dict>
  <dict>
    <key>SKAdNetworkIdentifier</key>
    <string>22mmun2rn5.skadnetwork</string>
  </dict>
  <dict>
    <key>SKAdNetworkIdentifier</key>
    <string>k674qkevps.skadnetwork</string>
  </dict>
  <dict>
    <key>SKAdNetworkIdentifier</key>
    <string>c3frkrj4fj.skadnetwork</string>
  </dict>
  <dict>
    <key>SKAdNetworkIdentifier</key>
    <string>vhf287vqwu.skadnetwork</string>
  </dict>
  <dict>
    <key>SKAdNetworkIdentifier</key>
    <string>s39g8k73mm.skadnetwork</string>
  </dict>
  <dict>
    <key>SKAdNetworkIdentifier</key>
    <string>g28c52eehv.skadnetwork</string>
  </dict>
  <dict>
    <key>SKAdNetworkIdentifier</key>
    <string>ggvn48r87g.skadnetwork</string>
  </dict>
  <dict>
    <key>SKAdNetworkIdentifier</key>
    <string>mqn7fxpca7.skadnetwork</string>
  </dict>
  <dict>
    <key>SKAdNetworkIdentifier</key>
    <string>t38b2kh725.skadnetwork</string>
  </dict>
  <dict>
    <key>SKAdNetworkIdentifier</key>
    <string>xga6mpmplv.skadnetwork</string>
  </dict>
  <dict>
    <key>SKAdNetworkIdentifier</key>
    <string>578prtvx9j.skadnetwork</string>
  </dict>
  <dict>
    <key>SKAdNetworkIdentifier</key>
    <string>mtkv5xtk9e.skadnetwork</string>
  </dict>
  <dict>
    <key>SKAdNetworkIdentifier</key>
    <string>32z4fx6l9h.skadnetwork</string>
  </dict>
  <dict>
    <key>SKAdNetworkIdentifier</key>
    <string>4pfyvq9l8r.skadnetwork</string>
  </dict>
  <dict>
    <key>SKAdNetworkIdentifier</key>
    <string>6xzpu9s2p8.skadnetwork</string>
  </dict>
  <dict>
    <key>SKAdNetworkIdentifier</key>
    <string>cp8zw746q7.skadnetwork</string>
  </dict>
  <dict>
    <key>SKAdNetworkIdentifier</key>
    <string>9rd848q2bz.skadnetwork</string>
  </dict>
  <dict>
    <key>SKAdNetworkIdentifier</key>
    <string>cj5566h2ga.skadnetwork</string>
  </dict>
  <dict>
    <key>SKAdNetworkIdentifier</key>
    <string>w9q455wk68.skadnetwork</string>
  </dict>
  <dict>
    <key>SKAdNetworkIdentifier</key>
    <string>ejvt5qm6ak.skadnetwork</string>
  </dict>
  <dict>
    <key>SKAdNetworkIdentifier</key>
    <string>glqzh8vgby.skadnetwork</string>
  </dict>
  <dict>
    <key>SKAdNetworkIdentifier</key>
    <string>97r2b46745.skadnetwork</string>
  </dict>
  <dict>
    <key>SKAdNetworkIdentifier</key>
    <string>wg4vff78zm.skadnetwork</string>
  </dict>
  <dict>
    <key>SKAdNetworkIdentifier</key>
    <string>prcb7njmu6.skadnetwork</string>
  </dict>
  <dict>
    <key>SKAdNetworkIdentifier</key>
    <string>m8dbw4sv7c.skadnetwork</string>
  </dict>
  <dict>
    <key>SKAdNetworkIdentifier</key>
    <string>kbd757ywx3.skadnetwork</string>
  </dict>
  <dict>
    <key>SKAdNetworkIdentifier</key>
    <string>275upjj5gd.skadnetwork</string>
  </dict>
  <dict>
    <key>SKAdNetworkIdentifier</key>
    <string>a2p9lx4jpn.skadnetwork</string>
  </dict>
  <dict>
    <key>SKAdNetworkIdentifier</key>
    <string>av6w8kgt66.skadnetwork</string>
  </dict>
  <dict>
    <key>SKAdNetworkIdentifier</key>
    <string>qu637u8glc.skadnetwork</string>
  </dict>
  <dict>
    <key>SKAdNetworkIdentifier</key>
    <string>44n7hlldy6.skadnetwork</string>
  </dict>
  <dict>
    <key>SKAdNetworkIdentifier</key>
    <string>5l3tpt7t6e.skadnetwork</string>
  </dict>
  <dict>
    <key>SKAdNetworkIdentifier</key>
    <string>gta9lk7p23.skadnetwork</string>
  </dict>
  <dict>
    <key>SKAdNetworkIdentifier</key>
    <string>5tjdwbrq8w.skadnetwork</string>
  </dict>
  <dict>
    <key>SKAdNetworkIdentifier</key>
    <string>523jb4fst2.skadnetwork</string>
  </dict>
  <dict>
    <key>SKAdNetworkIdentifier</key>
    <string>a8cz6cu7e5.skadnetwork</string>
  </dict>
  <dict>
    <key>SKAdNetworkIdentifier</key>
    <string>24t9a8vw3c.skadnetwork</string>
  </dict>
  <dict>
    <key>SKAdNetworkIdentifier</key>
    <string>x44k69ngh6.skadnetwork</string>
  </dict>
  <dict>
    <key>SKAdNetworkIdentifier</key>
    <string>7fmhfwg9en.skadnetwork</string>
  </dict>
  <dict>
    <key>SKAdNetworkIdentifier</key>
    <string>su67r6k2v3.skadnetwork</string>
  </dict>
  <dict>
    <key>SKAdNetworkIdentifier</key>
    <string>feyaarzu9v.skadnetwork</string>
  </dict>
  <dict>
    <key>SKAdNetworkIdentifier</key>
    <string>xy9t38ct57.skadnetwork</string>
  </dict>
  <dict>
    <key>SKAdNetworkIdentifier</key>
    <string>424m5254lk.skadnetwork</string>
  </dict>
  <dict>
    <key>SKAdNetworkIdentifier</key>
    <string>4dzt52r2t5.skadnetwork</string>
  </dict>
  <dict>
    <key>SKAdNetworkIdentifier</key>
    <string>r45fhb6rf7.skadnetwork</string>
  </dict>
  <dict>
    <key>SKAdNetworkIdentifier</key>
    <string>zq492l623r.skadnetwork</string>
  </dict>
  <dict>
    <key>SKAdNetworkIdentifier</key>
    <string>3qcr597p9d.skadnetwork</string>
  </dict>
  <dict>
    <key>SKAdNetworkIdentifier</key>
    <string>ludvb6z3bs.skadnetwork</string>
  </dict>
  <dict>
    <key>SKAdNetworkIdentifier</key>
    <string>6g9af3uyq4.skadnetwork</string>
  </dict>
  <dict>
    <key>SKAdNetworkIdentifier</key>
    <string>9b89h5y424.skadnetwork</string>
  </dict>
  <dict>
    <key>SKAdNetworkIdentifier</key>
    <string>qqp299437r.skadnetwork</string>
  </dict>
  <dict>
    <key>SKAdNetworkIdentifier</key>
    <string>6v7lgmsu45.skadnetwork</string>
  </dict>
  <dict>
    <key>SKAdNetworkIdentifier</key>
    <string>n9x2a789qt.skadnetwork</string>
  </dict>
  <dict>
    <key>SKAdNetworkIdentifier</key>
    <string>dbu4b84rxf.skadnetwork</string>
  </dict>
  <dict>
    <key>SKAdNetworkIdentifier</key>
    <string>24zw6aqk47.skadnetwork</string>
  </dict>
  <dict>
    <key>SKAdNetworkIdentifier</key>
    <string>74b6s63p6l.skadnetwork</string>
  </dict>
  <dict>
    <key>SKAdNetworkIdentifier</key>
    <string>f73kdq92p3.skadnetwork</string>
  </dict>
  <dict>
    <key>SKAdNetworkIdentifier</key>
    <string>6964rsfnh4.skadnetwork</string>
  </dict>
  <dict>
    <key>SKAdNetworkIdentifier</key>
    <string>54nzkqm89y.skadnetwork</string>
  </dict>
  <dict>
    <key>SKAdNetworkIdentifier</key>
    <string>3qy4746246.skadnetwork</string>
  </dict>
  <dict>
    <key>SKAdNetworkIdentifier</key>
    <string>252b5q8x7y.skadnetwork</string>
  </dict>
  <dict>
    <key>SKAdNetworkIdentifier</key>
    <string>mls7yz5dvl.skadnetwork</string>
  </dict>
  <dict>
    <key>SKAdNetworkIdentifier</key>
    <string>mp6xlyr22a.skadnetwork</string>
  </dict>
  <dict>
    <key>SKAdNetworkIdentifier</key>
    <string>v9wttpbfk9.skadnetwork</string>
  </dict>
  <dict>
    <key>SKAdNetworkIdentifier</key>
    <string>n38lu8286q.skadnetwork</string>
  </dict>
  <dict>
    <key>SKAdNetworkIdentifier</key>
    <string>g2y4y55b64.skadnetwork</string>
  </dict>
  <dict>
    <key>SKAdNetworkIdentifier</key>
    <string>zmvfpc5aq8.skadnetwork</string>
  </dict>
  <dict>
    <key>SKAdNetworkIdentifier</key>
    <string>79pbpufp6p.skadnetwork</string>
  </dict>
  <dict>
    <key>SKAdNetworkIdentifier</key>
    <string>g6gcrrvk4p.skadnetwork</string>
  </dict>
  <dict>
    <key>SKAdNetworkIdentifier</key>
    <string>47vhws6wlr.skadnetwork</string>
  </dict>
  <dict>
    <key>SKAdNetworkIdentifier</key>
    <string>b9bk5wbcq9.skadnetwork</string>
  </dict>
  <dict>
    <key>SKAdNetworkIdentifier</key>
    <string>dzg6xy7pwj.skadnetwork</string>
  </dict>
  <dict>
    <key>SKAdNetworkIdentifier</key>
    <string>ecpz2srf59.skadnetwork</string>
  </dict>
  <dict>
    <key>SKAdNetworkIdentifier</key>
    <string>rvh3l7un93.skadnetwork</string>
  </dict>
  <dict>
    <key>SKAdNetworkIdentifier</key>
    <string>8r8llnkz5a.skadnetwork</string>
  </dict>
  <dict>
    <key>SKAdNetworkIdentifier</key>
    <string>488r3q3dtq.skadnetwork</string>
  </dict>
  <dict>
    <key>SKAdNetworkIdentifier</key>
    <string>x8uqf25wch.skadnetwork</string>
  </dict>
  <dict>
    <key>SKAdNetworkIdentifier</key>
    <string>52fl2v3hgk.skadnetwork</string>
  </dict>
  <dict>
    <key>SKAdNetworkIdentifier</key>
    <string>v4nxqhlyqp.skadnetwork</string>
  </dict>
  <dict>
    <key>SKAdNetworkIdentifier</key>
    <string>bxvub5ada5.skadnetwork</string>
  </dict>
  <dict>
    <key>SKAdNetworkIdentifier</key>
    <string>vutu7akeur.skadnetwork</string>
  </dict>
  <dict>
    <key>SKAdNetworkIdentifier</key>
    <string>rx5hdcabgc.skadnetwork</string>
  </dict>
  <dict>
    <key>SKAdNetworkIdentifier</key>
    <string>y5ghdn5j9k.skadnetwork</string>
  </dict>
  <dict>
    <key>SKAdNetworkIdentifier</key>
    <string>eh6m2bh4zr.skadnetwork</string>
  </dict>
  <dict>
    <key>SKAdNetworkIdentifier</key>
    <string>238da6jt44.skadnetwork</string>
  </dict>
  <dict>
    <key>SKAdNetworkIdentifier</key>
    <string>hdw39hrw9y.skadnetwork</string>
  </dict>
  <dict>
    <key>SKAdNetworkIdentifier</key>
    <string>y45688jllp.skadnetwork</string>
  </dict>
  <dict>
    <key>SKAdNetworkIdentifier</key>
    <string>f7s53z58qe.skadnetwork</string>
  </dict>
  <dict>
    <key>SKAdNetworkIdentifier</key>
    <string>9yg77x724h.skadnetwork</string>
  </dict>
  <dict>
    <key>SKAdNetworkIdentifier</key>
    <string>8c4e2ghe7u.skadnetwork</string>
  </dict>
  <dict>
    <key>SKAdNetworkIdentifier</key>
    <string>4mn522wn87.skadnetwork</string>
  </dict>
  <dict>
    <key>SKAdNetworkIdentifier</key>
    <string>4w7y6s5ca2.skadnetwork</string>
  </dict>
  <dict>
    <key>SKAdNetworkIdentifier</key>
    <string>6p4ks3rnbw.skadnetwork</string>
  </dict>
  <dict>
    <key>SKAdNetworkIdentifier</key>
    <string>737z793b9f.skadnetwork</string>
  </dict>
  <dict>
    <key>SKAdNetworkIdentifier</key>
    <string>84993kbrcf.skadnetwork</string>
  </dict>
  <dict>
    <key>SKAdNetworkIdentifier</key>
    <string>9vvzujtq5s.skadnetwork</string>
  </dict>
  <dict>
    <key>SKAdNetworkIdentifier</key>
    <string>a7xqa6mtl2.skadnetwork</string>
  </dict>
  <dict>
    <key>SKAdNetworkIdentifier</key>
    <string>cs644xg564.skadnetwork</string>
  </dict>
</array>

JSON

{
  "company_name": "Adagio",
  "company_domain": "https://adagio.io/",
  "skadnetwork_ids": [
    {
      "entity_name": "Criteo",
      "entity_domain": "criteo.com",
      "skadnetwork_id": "hs6bdukanm.skadnetwork"
    },
    {
      "entity_name": "Moloco Ads",
      "entity_domain": "molocoads.com",
      "skadnetwork_id": "9t245vhmpl.skadnetwork"
    },
    {
      "entity_name": "Remerge",
      "entity_domain": "remerge.io",
      "skadnetwork_id": "2u9pt9hc89.skadnetwork"
    },
    {
      "entity_name": "RTB House",
      "entity_domain": "rtbhouse.com",
      "skadnetwork_id": "8s468mfl3y.skadnetwork"
    },
    {
      "entity_name": "Smadex",
      "entity_domain": "smadex.com",
      "skadnetwork_id": "ppxm28t8ap.skadnetwork"
    },
    {
      "entity_name": "Appier",
      "entity_domain": "appier.com",
      "skadnetwork_id": "v72qych5uu.skadnetwork"
    },
    {
      "entity_name": "Beeswax",
      "entity_domain": "beeswax.com",
      "skadnetwork_id": "c6k4g5qg8m.skadnetwork"
    },
    {
      "entity_name": "Centro",
      "entity_domain": "centro.net",
      "skadnetwork_id": "3sh42y64q3.skadnetwork"
    },
    {
      "entity_name": "Jampp",
      "entity_domain": "jampp.com",
      "skadnetwork_id": "yclnxrl5pm.skadnetwork"
    },
    {
      "entity_name": "Liftoff Mobile Inc.",
      "entity_domain": "liftoff.io",
      "skadnetwork_id": "7ug5zh24hu.skadnetwork"
    },
    {
      "entity_name": "The Trade Desk",
      "entity_domain": "thetradedesk.com",
      "skadnetwork_id": "uw77j35x4d.skadnetwork"
    },
    {
      "entity_name": "Appreciate",
      "entity_domain": "appreciate.mobi",
      "skadnetwork_id": "mlmmfzh3r3.skadnetwork"
    },
    {
      "entity_name": "IPONWEB",
      "entity_domain": "iponweb.com",
      "skadnetwork_id": "294l99pt4k.skadnetwork"
    },
    {
      "entity_name": "Kayzen - Realtime Technologies GmbH",
      "entity_domain": "kayzen.io",
      "skadnetwork_id": "4468km3ulz.skadnetwork"
    },
    {
      "entity_name": "RevX",
      "entity_domain": "revx.io",
      "skadnetwork_id": "5a6flpkh64.skadnetwork"
    },
    {
      "entity_name": "YouAppi",
      "entity_domain": "youappi.com",
      "skadnetwork_id": "3rd42ekr43.skadnetwork"
    },
    {
      "entity_name": "Aarki",
      "entity_domain": "aarki.com",
      "skadnetwork_id": "4fzdc2evr5.skadnetwork"
    },
    {
      "entity_name": "AdForm",
      "entity_domain": "adform.com",
      "skadnetwork_id": "2fnua5tdw4.skadnetwork"
    },
    {
      "entity_name": "Adikteev",
      "entity_domain": "adikteev.com",
      "skadnetwork_id": "ydx93a7ass.skadnetwork"
    },
    {
      "entity_name": "Display & Video 360 / Admob",
      "entity_domain": "google.com",
      "skadnetwork_id": "cstr6suwn9.skadnetwork"
    },
    {
      "entity_name": "InMobi",
      "entity_domain": "inmobi.com",
      "skadnetwork_id": "wzmmz9fp6w.skadnetwork"
    },
    {
      "entity_name": "Media Smart",
      "entity_domain": "mediasmart.io",
      "skadnetwork_id": "7rz58n8ntl.skadnetwork"
    },
    {
      "entity_name": "Sift",
      "entity_domain": "sift.co",
      "skadnetwork_id": "klf5c3l5u5.skadnetwork"
    },
    {
      "entity_name": "StackAdapt",
      "entity_domain": "stackadapt.com",
      "skadnetwork_id": "kbmxgpxpgc.skadnetwork"
    },
    {
      "entity_name": "Yahoo, Inc",
      "entity_domain": "adtech.yahooinc.com",
      "skadnetwork_id": "e5fvkxwrpn.skadnetwork"
    },
    {
      "entity_name": "AdTheorent",
      "entity_domain": "adtheorent.com",
      "skadnetwork_id": "cg4yq2srnc.skadnetwork"
    },
    {
      "entity_name": "Amazon",
      "entity_domain": "amazon.com",
      "skadnetwork_id": "p78axxw29g.skadnetwork"
    },
    {
      "entity_name": "Edge 226",
      "entity_domain": "edge226.com",
      "skadnetwork_id": "9nlqeag3gk.skadnetwork"
    },
    {
      "entity_name": "Loopme",
      "entity_domain": "loopme.com",
      "skadnetwork_id": "5lm9lj6jb7.skadnetwork"
    },
    {
      "entity_name": "MediaMath",
      "entity_domain": "mediamath.com",
      "skadnetwork_id": "n6fk4nfna4.skadnetwork"
    },
    {
      "entity_name": "Persona.ly",
      "entity_domain": "persona.ly",
      "skadnetwork_id": "44jx6755aq.skadnetwork"
    },
    {
      "entity_name": "Pubnative",
      "entity_domain": "pubnative.net",
      "skadnetwork_id": "tl55sbb4fm.skadnetwork"
    },
    {
      "entity_name": "RhythmOne",
      "entity_domain": "rhythmone.com",
      "skadnetwork_id": "pwa73g5rt2.skadnetwork"
    },
    {
      "entity_name": "Chartboost",
      "entity_domain": "chartboost.com",
      "skadnetwork_id": "f38h382jlk.skadnetwork"
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  ]
}

Note

Buyers prioritize publishers who support SKAdNetwork because it enables their campaign performance monitoring measurement and therefore better target their ads and reduce fraud. In addition, many demand partners have expressed the positive performance impact of including it in the bidstream.