Data Compression (gzip)
It is mandatory to use Compressed JSON to reduce the amount of data exchanged between you and Adagio, as this decreases latency times between servers, and traffic listening costs for all parties involved.
Configure compressed JSON bid requests and enable compressed responses:
Compress your HTTP request body with gzip
Add a Content-Encoding: gzip HTTP header to indicate that the request is compressed
Add an Accept-Encoding: gzip header to indicate that you can accept a compressed response